As of October 7, 2026, Shifter has the largest pool of live US IPs, more than Oxylabs and Bright Data, at a fraction of the cost.Shifter now has the largest pool of live US IPs

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Use Case

Residential Proxies for Ad Verification

Verify that display, video, and search ads serve correctly to target audiences across geos and devices. Catch placement errors, brand-safety issues, and misrendered creative before clients do.

205M+Residential IPs
195+Countries
99.9%Uptime SLA
<500msAvg Response

Trusted by 73,811+ clients worldwide

The Challenge

Why Ad Verification needs residential proxies

Ads Render Differently per Region

The same ad creative renders differently to a viewer in Texas vs. Tokyo. Verifying ad placements across geos requires residential IPs in each market. A single datacenter view misses 90% of placements.

Bot Detection Filters Ads

Programmatic networks aggressively filter datacenter traffic and serve fewer (or no) ads. Verification scrapers using datacenter IPs miss the actual creative real users are seeing.

Ad Fraud Hides at the Edge

Click farms, bot networks, and domain spoofing siphon billions from ad budgets. Catching ad fraud requires residential-grade visibility into actual placements, traffic patterns, and rendered creative.

Multi-Device, Multi-Format

Ads span display, video, native, mobile in-app, CTV, and emerging formats. Verifying across all of them needs uniform infrastructure that handles desktop, mobile, and connected-device user agents reliably.

Solutions

How Shifter powers Ad Verification

Real-world applications of residential proxies in Ad Verification.

Display & Banner Ad Audit

Verify that display and banner ads render correctly to target audiences across thousands of publisher sites. Catch placement violations, brand-safety adjacency issues, and creative misrendering before clients see them.

Video & CTV Ad Verification

Audit video ad placements across YouTube, Hulu, and CTV environments. Verify pre-roll, mid-roll, and skippable formats render correctly to viewers in target geos with correct creative and frequency caps.

Programmatic Inventory Audit

Verify that programmatic inventory delivers what was promised. Identify domain spoofing, fake publisher inventory, and brand-safety violations across DSPs, SSPs, and exchanges.

Search Ad Verification

Track paid ad slots, copy, and landing pages across Google and Bing for any keyword and city. Verify own campaigns, audit competitor strategies, and catch cloaked or geo-targeted ads by scraping SERPs through residential proxies.

Click Fraud & Bot Detection

Audit traffic patterns to detect click fraud, repeated clicks, bot networks, and incentivized traffic siphoning ad spend. Combine with IVT-detection heuristics for full pre-bid and post-bid coverage.

Brand Safety Adjacency

Verify that ads don't render adjacent to unsafe content (violence, hate speech, scams). Catch brand-safety violations across dynamic content sites where adjacency changes hourly.

Pools

One product, three pools

Same rotation, sessions, protocols and dashboard on every pool. Choose how much targeting you need and pay only for that.

Buy one, get one free.

Second month is free, with full traffic included.

Full Geo

Recommended

Our largest pool, with city and ASN targeting.

from$0.75/GB
IP pool
205M+ IPs
Targeting
Country, state, city & ASN
Countries
195+
Best for
Localized data, ad verification, anything city-level
See plans

Country Geo

Pick a country, the network handles the rest.

from$0.48/GB
IP pool
31M+ IPs
Targeting
Country only
Countries
195+
Best for
Country-specific scraping and monitoring at scale
See plans

Non-Geo

Worldwide IPs at the lowest price per GB.

from$0.10/GB
IP pool
31M+ IPs
Targeting
None (worldwide mix)
Countries
Worldwide, not selectable
Best for
High-volume scraping where location does not matter
See plans
  • Per-request rotation
  • Sticky sessions (sid) and timed rotation (ttl)
  • HTTP(S) + SOCKS5
  • Unlimited concurrent connections
  • Same dashboard and API
Pricing

Simple, transparent pricing

Fixed monthly plans with included bandwidth. No hidden fees. Scale as your usage grows.

Buy one, get one free.

Second month is free, with full traffic included.

Starter71% OFF
$3.50/GB
$1.00/GB
$175$50/month·50 GB

What's included

  • 50 GB bandwidth
  • HTTP(S) + SOCKS5
  • City & ASN targeting
  • API access
  • Priority support
Get Started

3-day money-back guarantee

Basic67% OFF
$3.00/GB
$1.00/GB
$300$100/month·100 GB

What's included

  • 100 GB bandwidth
  • HTTP(S) + SOCKS5
  • City & ASN targeting
  • API access
  • Priority support
Get Started

3-day money-back guarantee

BusinessPopular70% OFF
$2.50/GB
$0.75/GB
$500$149/month·200 GB

What's included

  • 200 GB bandwidth
  • HTTP(S) + SOCKS5
  • City & ASN targeting
  • API access
  • Priority support
Get Started

3-day money-back guarantee

Growth63% OFF
$2.00/GB
$0.75/GB
$800$299/month·400 GB

What's included

  • 400 GB bandwidth
  • HTTP(S) + SOCKS5
  • City & ASN targeting
  • API access
  • Priority support
Get Started

3-day money-back guarantee

FAQ

Frequently asked questions

Common questions about proxies for Ad Verification.

Route ad-verification requests through residential IPs in the geos and devices you target. 195+ countries are supported with city-level granularity. The page renders as a real user would see it, so you can confirm creative, placement, and targeting are working correctly.

Yes. Residential IPs let you audit traffic patterns and verify that publisher inventory and creative rendering are legitimate. Combine with bot-detection heuristics to identify domain spoofing, click farms, and rendered-but-unseen ads.

Yes. Video, native, and CTV ad placements can be audited via standard scraping when the creative is delivered in a public publisher context. Some CTV-specific verification requires SDK integrations beyond proxy infrastructure — those typically live alongside Shifter, not on top of it.

Yes. Pair Shifter residential proxies with mobile or desktop user agents in your scraper. Mobile and desktop ad slots, formats, and frequencies differ significantly — critical for accurate verification on mobile-first campaigns.

Mid-sized verification platforms run hundreds of thousands to millions of requests per day across publisher inventory, geos, and devices. Shifter scales to that volume with bandwidth-only billing and unlimited concurrency.

Ad networks filter datacenter IPs and often serve them fewer ads or none at all. Residential IPs see what local audiences see, so your audit matches real delivery. For longer sessions, ISP proxies stay in one city and on one ISP for the whole billing period.

Any client that supports HTTP(S) or SOCKS5 proxies works. Most teams pair Shifter with Playwright, Puppeteer, or Selenium. Set the proxy, pick a country, city, or ASN, and send a user agent that matches the device you are checking.

Send the search through a residential IP in that city using the Full Geo pool. Capture the paid results, ad copy, and landing pages. Repeat for each city and device type to compare what every market sees.

Proxies are commonly used to check ads that are publicly served. Whether a workflow is allowed depends on what you collect, where you collect it, and each site's terms. Follow GDPR and similar laws when personal data is involved. This is not legal advice.

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